According to author and agency principal Bob Hoffman (aka The Ad Contrarian), “There are about 450 million English language blogs active in the world. That is 33% more than there are native English language speakers.”
However, not all blogs are created equally. HubSpot reports companies that blog have 55% more website visitors. And those that blog frequently out-perform those that only dabble.
Odds that overwhelming can give marketers pause when considering the potential value of a company blog.