People say it’s not what you know, but who you know. I disagree. It’s not only both what and who you know, but the relationships you form with those people. With inbound marketing, users are finding you and dumping into the top of the funnel. Eventually (well, hopefully), they are going through the steps and closing as a customer. Once you have their business, you are not checking them off the list. You must continue to delight them. The relationship is vital at this point in the buyer’s journey. Whether it’s taking them out for a beer, sending them a congratulations note when hitting their lead generation goal or just having that day-to-day supportive contact, you must continue to win over your customers.

Below are four ways to excel at the inbound marketing delight stage: 

• Surveys – Learn what your customers want by asking them via a survey. It doesn’t have to be fancy. We frequently use www.surveymonkey.com. Don’t forget to include the open-ended questions in order to gain the most detailed feedback.
  
  
• Enthusiasm – You are not just a vendor, you are a partner. Be enthusiastic about your customers' wins. As HubSpot says, “if you want to create an inbound experience that truly delights, don’t be a dictionary, instead provide a real, warm, personalized, human interation that respects your user’s time and leaves them happy, satisfied and educated.”
  
  
• Nurture – Reassure that your customer made the right decision when partnering with you. Use your social media channels to engage with them. Send them nurture emails to offer them various pieces of content that they may be interested in.
  
  
• Convert (round two) – By continuing to delight your customers, you have the potential to convert them (again) to evangelists who will refer you to their peers. You want them to become promoters of your brand and marketing efforts.

 Do you have any other tips on the inbound marketing delight stage? Leave a comment below – we would love to hear from you!

-Erica Malone, Account Associate