One of the most rewarding aspects of our work with social service entities is learning about organizations that are incredibly vital to the very health of our community. Alvis is one such organization.
Alvis provides reentry services and programs to individuals leaving the criminal justice system. And they’re incredibly effective at what they do. During the course of our on-boarding:
How did we learn this? We did our research. We talked to Alvis clients, counselors and administrators. Heard their success stories. Sat in on group sessions. We were inspired by the tremendous impact that Alvis makes in the lives of their clients and their clients’ families.
But there was a problem. As we dug deeper and learned more about the organization, something important became quite clear to us: The original name, Alvis House, did not communicate their successes, nor the depth and breadth of programs and services provided.
The new brand clearly communicates what Alvis does. They help people within one of society’s most underserved populations turn their lives around. They create impact. 180 Degree Impact.
Is your brand working hard enough to communicate who you are and what you do – for now and on into the future? If not, we’d love to talk to you about it. Email Tim@cpvinc.com.