My colleagues asked me to write this, my first blog post, about how we learn our clients' business.

Our history at CPV has been more about LIVING each client’s business. 

We've spent countless hours observing our pediatric hospital client, witnessing firsthand what families experience and the expertise and commitment it takes to send a sick child home healthy.  We've worked behind the scenes with development directors, foundation boards and charity organizations to raise nearly $1 billion in capital campaign and philanthropic contributions.  We've stood in the drywall dust of the first restaurant constructed by a client that has grown to a national restaurant group featuring two brands with more than 100 locations. We've been in the pits with our NASCAR client at Daytona, experiencing the sights and sounds that are only available from that perspective.  And just today, I saw a product demonstration from a life science client in San Francisco who's pending patent could eliminate the concern for the spread of bacterial infections in hospital settings. 

On the softer side, we've had an entire account team experience makeovers from our salon and spa client. We've even spent some great quality time with shelter dogs, and then had the chance to tell stories that resulted in adoptions.  

Standing alongside clients enables agencies to truly experience their clients’ brands. You can see the passion they have for their work with your own eyes. You can hear them share details you would never hear at a conference room table. Then, most importantly, you’re better situated to translate what you’ve seen and heard into work on their behalf. Adopting our approach of living each client's business can give you a level of understanding across a wide range of industries you simply can’t achieve otherwise.

And to think, when we began this journey, we just wanted to be in advertising.

- Jim Vutech, Principal