Hart Leans IN ON Data Strategy, Adds Kira Clifton to Leadership Team
Midwestern agency adds Clifton in the role of Vice President, Media Strategy and Analytics
Toledo, Ohio, November 9, 2020 – Hart, one of Ohio’s largest independent marketing and advertising agencies, is pleased to welcome Kira Clifton as Vice President, Media Strategy and Analytics. A passionate consumer-driven strategist, Clifton brings an immense amount of experience in developing and overseeing cross-channel media planning and analytics and driving digital media integration.
An expert at designing communications programs that deliver business results, Clifton joins Hart from Kansas City’s Bernstein-Rein where she held a similar role. Known for harmoniously blending data analysis with media strategies, Clifton’s insightful and strategic perspective will help elevate many of Hart’s award-winning services.
“It is an honor to join the team at Hart and assist in leading expansion of the agency's services suite within media strategy and analytics, and work with Hart's leadership team to build upon its integrated communications and marketing model,” noted Clifton. “As someone who is a natural problem solver, the opportunity to create and build new capabilities, is a tremendous opportunity.”
“With Kira, Hart is getting a tremendously talented individual who has world-class experience in leading media departments that deliver via insights and cross-channel approaches,” said Mike Hart, President/CEO, Hart. “We welcome Kira to our team and look forward to sharing the excitement we have in her with our prospects and clientele.”
Hart is an independent, full-service marketing firm with offices in Toledo and Columbus, Ohio. True to our founding principles, for more than 50 years the agency has integrated unique talents and perspectives to create a client-first mentality. Today, Hart’s thinkers, creatives and builders have expertise spanning strategy development, advertising, media services, video production, digital marketing, public relations and content marketing. hartinc.com