Home Improvement Insights You Need for 2017


At Hart, we truly enjoy working with a variety of clients. That said, we do specialize in a handful of industries, home products being one of them. And we’ve been curious about how consumers are going to spend their money in 2017 when it comes to home improvements. So, we reached out to people around the U.S. We think you’ll find the results valuable.

For instance, did you know 74% of homeowners plan to start a home improvement project within the next year? 35% of homeowners plan to spend more on home improvements than they did last year, and half plan to spend more than $3,000. Perhaps not too surprising, painting is the home improvement homeowners are considering most in the next 12 months. So, do you think such home improvement projects will get done? DIYers are everywhere. 63% say they like to try to complete projects themselves, while 36% hire someone to do it for them.

The truth is, having data like this is great, but putting it into action is an entirely different ball game. As a CMO or marketing manager for a home improvement brand, you need to go deeper. Knowing why consumers are making a home improvement, or what is preventing them from getting started is an insight that can change how you communicate with your target audience. After all, knowing the true desires of the consumer and being able to tap into those desires give you the ability to differentiate your brand and rise above your competition.

Your brand has a great story to tell, and using data and insight is a great way to start that conversation; it’s why we do surveys like this. Our survey results just scratch the surface of where we can go and what we can learn. If changing the way you go to market is something you’d like to discuss, let’s start our own conversation.

We’d love to discuss how we can help you build a strategic and successful communications plan. The home improvement category is growing, and we want to make sure you get your piece of the pie. To find out more about Hart, visit our website.