Hart Editorial Staff

The concept of authenticity is one that has long been debated, from water coolers to chatrooms. In a world where deep fakes are an ever-growing presence, and people believe reality and truth often exist independent of one another, how consumers value authenticity is a matter of increasing importance. In fact, an overwhelming 90% of millennials say brand authenticity is important, with nearly three-quarters of that group suggesting family and friends are the most authentic – that is, trustworthy – sources of social content.

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Editorial Staff

Marc Paulenich has spent his career crafting strategies that influence campaigns and shift business planning in favor of critical thinking. Over the past few months Marc has toured the country speaking at conferences and with clients about preparedness and strategic planning in the year ahead. While every new year brings the usual doses of optimism, excitement and trepidation, 2020 seems a little different. As one meme states: we're closer to 2050 than we are to 1990.

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Jeff Lutz – VP, Corporate Communications & Content

For many prospective and current clients, the idea of having that big moment over social media can be extremely intoxicating. We all want to think we’re the ones creating the “viral moment.” But what happens when there’s a viral moment and you weren’t the one to start it? More so, what if the moment is happening and it doesn’t align with your company’s values?

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Jeff Lutz – VP, Corporate Communications & Content

It has not been all that long since I was Director of Marketing at a healthcare organization that sold software and services directly to independent medical providers. Consider that for a second. Our target was an ever-shrinking audience, a community of doctors who essentially understood that their future would be better tied to a large corporation than on their own.

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Casey Null - Senior Strategist

Merriam-Webster defines consumerism simply: the promotion of the consumer’s interests. And while the concept’s definition may feel straightforward, the implications of consumerism run much deeper than many realize.

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ESTHER FABIAN – SENIOR ACCOUNT EXECUTIVE

October is National Breast Cancer Awareness Month. I should know. I’ve battled the disease three times in the last decade.

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Tiffany Vogel - Senior Copywriter

Today is Women’s Health & Fitness Day, making it the perfect time to share some women’s health insights from a marketing perspective.

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Jim Fisher – VP, Planning & Research

With a strong economy comes opportunity. With opportunity comes prosperity. Unfortunately, in the construction industry the opportunity is there, but there are few who have the ability to take advantage of it. Of course, I am speaking about the workforce shortage.

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Brian Newberry - VP, Brand Leadership

Tomorrow, I’ll be participating in the Columbus Chamber of Commerce Retail Summit 2019. So, why does a marketer care about supply chain and logistics? Because your battle to provide great customer experience is either won or lost in the trenches of supply chain and logistics. A recent Harris Poll indicated that 48% of U.S. marketers believe brands have an excellent ability to provide an exceptional customer experience. However, only 22% of customers believe brands and retailers provide an exceptional customer experience.

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HART

If people could see only your social feed, how would they perceive your brand? What would they think or feel about it? Would they buy from you versus your competitors?

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