Allison Westhoven, Corporate Communications Manager

Back in late 2019, just months before the pandemic, Hart wrote a piece detailing #CancelCulture and what it meant for businesses. In that article, we outlined how to understand your company’s risks and ways to mitigate the effects on your reputation. Two years later, although we are in a much different world, #CancelCulture is as active as ever. We’re continuing to see cancellation crises due to everything from updating logos and mascot redesigns to name changes. However, now we’re increasingly seeing how the actions of individuals, such as the company’s CEO, an employee or even a board member, can result in negative implications for a brand just as much as a decision made by the brand itself.

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Rebecca Courtney, Corporate Communications Director

The public relations world has been debating the best way to measure our efforts for decades. While the power of PR is undeniable, it’s extremely difficult to correlate exactly when, where and at which point these activities impact the targets’ final purchasing decision.

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Sam Williams, Senior Strategist

A strategic lean drives evolved services and a new business model that focuses on outcomes and consumer connections.

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Kira Clifton

We discussed in our last data-focused blog, the importance of understanding data before making decisions based on it - the need to “humanize” it.  We also mentioned that, as marketers, we must prepare for the demise of third-party cookies to avoid our marketing efforts falling off a cliff.

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Mike Hart, CEO

As we approach Thanksgiving and the holiday season, I always like to take a moment to reflect on the past year with gratitude. 2021 has certainly been a challenging and rewarding year for all. We’re continuing to learn how to overcome the hurdles 2020 threw our way while navigating the new obstacles and opportunities this year has brought.

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HART

True or false? Whether it was your weekly grocery list or a large pizza for the game on Sunday, you ordered food online at least once within the last week. 

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Hart Editorial Staff

The mission of the 4A’s Multicultural Advertising Intern Program (MAIP) is to provide and showcase the advertising, marketing and entertainment industry with the best talent through world-class development opportunities.

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Heather Klatt, Corporate Communications Specialist

Stephen Covey, author of “The 7 Habits of Highly Effective People,” stated it best; “There are three constants in life ... change, choice and principles.”

Change is inevitable, it’s always going to be around.

We face choices every day. From what to wear to our attitude and even choosing not to choose (e.g., getting two scoops of ice cream because you can’t decide between two flavors). 

Principles keep you in line when handling change and making choices. They honor company values and should be a driving force in your influencer marketing strategy.

Previously, we’ve discussed the success of authentic content on social media and how influencers are able to expand your brand’s audience while staying true to theirs. 

Influencer Authenticity Builds Trust. 

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Jeff Lutz – VP, Corporate Communications & Content

As communicators and marketers working in a rapidly evolving media landscape, it can seem nearly impossible to develop, execute and measure a full campaign without major changes derailing the plans. Whether it’s a global pandemic or a regrettable tweet that goes viral, brands are struggling to stay on top of trends, gauge consumer sentiment and craft strategic PR campaigns that hit on all cylinders.

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Kira Clifton - VP, Media Strategy & Analytics

Performance Marketing: Rethinking your approach to driving sales

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