When designing and orchestrating retail experiences, established and emerging cannabis brands are investing in these modern engagement-led strategies: identifying opportunities for enhanced brand storytelling, increasing the use of technology, creating space for pop-up shops and more. These strategies are fruitful and provide a seamless experience for consumers, but to be truly remarkable, you need to outshine all others in their consideration set.
How do you take your retail experience to the next level?
This past week, I had the privilege of attending MediaPost’s Brand Insider Summit: Pharma & Health, a gathering of some of the brightest minds in healthcare leadership and innovation. From technological advances to cutting-edge strategies, the three-day conference provided a platform for healthcare experts nationwide to spark thought-provoking discussions and share invaluable insights.
Here are my three key takeaways from this pivotal event:
Artificial Intelligence is here, and it is not going anywhere. This is no longer a conversation about preparing for AI; it’s about how, as leaders, we manage its ever-expanding presence with careful intention and purpose.
The effects of AI, especially generative AI, on our industry have been far-reaching and dramatic. In just the past twelve months, we’ve seen the burgeoning technology go from a fun little program to mess around with after work to where we are today, with applications being developed to streamline processes, write ads, generate images, and touch all aspects of the advertising, marketing, and public relations fields.
The Super Bowl – a cultural phenomenon and unofficial national holiday when families and friends gather around screens eagerly awaiting not just the clash on the field, but the unveiling of the most anticipated commercials of the year. But when did Super Bowl commercials become as important, if not more so, as the game itself? I would point to one campaign: the Bud Bowl.
What can today's marketers learn from the Bud Bowl?
As the anticipation builds for the big game, the marketing and advertising industry is gearing up for what has become a spectacle in its own right—the commercials. From brand newcomers to nostalgic throwbacks to the influence of the NFL’s newest “MVP” Taylor Swift, this year promises to be no different.
Check out our observations and insights ahead of advertising's big night.
Brand advocacy is about forging emotional connections and building community to earn a place in the hearts and minds of your customers. And in today's hyper-competitive, volatile and ambiguous marketplaces, where brands vie for just mere seconds of attention in an ever-cluttered digital space, loyalty is still the surest path to growth.
But how do you transform fleeting transactions into brand evangelism and unwavering devotion? First, you need to cast aside tired loyalty programs and forget the one-size-fits-all marketing tactics.
Here are three unconventional strategies that will make your brand magnetic and relevant to your customers:
As we head into Thanksgiving, I find myself again reflecting on the many reasons we have to be grateful this year. So, I’d like to take a moment to express my deepest appreciation to the pillars of our success in 2023 – our team, clients, partners and community.
To the dedicated and talented Hart team. You are the driving force of the agency. Your passion, creativity and unwavering commitment inspire us daily. Together, we've overcome challenges, celebrated victories and grown as a family. Your hard work is the foundation upon which Hart stands, and for that, we are profoundly thankful.
To our valued clients. Our success wouldn't be complete without your trust and support. Your collaboration fuels our innovation, and your faith in our services motivates us to continually raise the bar. As we express our gratitude, we also reaffirm our commitment to delivering excellence and exceeding your expectations.
To our partners, vendors and colleagues. We’re grateful to work alongside you as we move the marketing industry forward. We can’t wait to see what we can accomplish together in 2024.
To our friends, family and communities. Beyond the walls of our office, we are grateful for the friends, families and communities that surround us. Your support has been an integral part of our agency and we wouldn’t be where we are today without your continued encouragement.
Wishing you all a Thanksgiving filled with joy, gratitude, and the company of those you hold dear.
With heartfelt thanks,
The digital landscape is ever-changing. With widespread accessibility to the internet across all demographics, we are seeing new trends appear as quickly as they become a piece of history. New platforms and industry standards are being set at a rapid pace. This makes it easier than ever to find yourself falling behind. This is happening to consumers and, on a larger scale, to the companies targeting these consumers. Brands may find it increasingly difficult to stay consistent and relevant to an audience that consumes more ads per day than ever before. So how does a brand begin to stand out amongst the crowd in today's digital landscape? Simplicity.
As Director of Front End Development at Hart, a full-service digital marketing, advertising and public relations agency, I have witnessed first-hand the effects artificial intelligence (AI), computer systems able to perform tasks that normally require human intelligence, is having on our industry.