As funding decreases for many state-supported universities, philanthropy becomes a top priority. The gap that exists when state funding is reduced can only be closed by the generosity of those who support the university. There was a day when most higher education fundraising was about making a case to advance the college or university’s mission. Today, fundraising is as much about maintaining as it is advancing.
At Hart, we truly enjoy working with a variety of clients. That said, we do specialize in a handful of industries, home products being one of them. And we’ve been curious about how consumers are going to spend their money in 2017 when it comes to home improvements. So, we reached out to people around the U.S. We think you’ll find the results valuable.
As marketers, we always talk about the importance of content, and you probably see the words “content marketing” everywhere you look. A recent study from MarketingProfs shows that 86% of marketers use content marketing in their organization, and it’s no surprise that social media is the leading channel. The study shows that 96% of marketers use social media posts for their content marketing, with the most successful marketers noting Facebook, Twitter and Instagram as the top three platforms.