According to Charity Navigator, charitable giving in the U.S. increased in 2017 for the third year in a row, and experts predict the trend will continue this year. For the first time, giving exceeded the $400 billion mark, with giving by individuals accounting for 70% of the total. There are a number of theories to explain the increase in charitable giving, but one of the most intriguing explanations is the impact of the current news cycle.
As funding decreases for many state-supported universities, philanthropy becomes a top priority. The gap that exists when state funding is reduced can only be closed by the generosity of those who support the university. There was a day when most higher education fundraising was about making a case to advance the college or university’s mission. Today, fundraising is as much about maintaining as it is advancing.
At Hart, we truly enjoy working with a variety of clients. That said, we do specialize in a handful of industries, home products being one of them. And we’ve been curious about how consumers are going to spend their money in 2017 when it comes to home improvements. So, we reached out to people around the U.S. We think you’ll find the results valuable.