Video has often been thought of as a way to make a website come to life. Well, it’s also breathing life into content marketing, email marketing, SEO, social and more. Not just because it’s eye candy – it improves brand affinity, customer relations and, best of all, marketing and sales results.
Creating an advertising campaign for an ER isn’t necessarily brain surgery (thank goodness), but it’s not to be taken lightly either. Along with the PCP and OB/Gyn, your ER/urgent care is as important an entry point into your healthcare system as there is. One walk-in ER patient could become a heavy user of your system for years.
Take a look at the most effective brands on social media and you’ll notice a common thread – consistent messaging and branding. It’s part of what makes them so effective. Unfortunately, that’s not always the norm. We see marketers struggle with this all the time. The experience from one social network to another can often feel disjointed, which isn’t surprising. It’s difficult to present a cohesive message across all social platforms, because the strategies required to excel on each of these networks are very different.