In the book (or movie if you prefer) Ready Player One, the protagonist, Wade, puts on a pair of virtual reality goggles and a sensory suit, steps onto an omnidirectional track pad, and he is instantly transformed into another person and transported to another world. That is the promise of VR. We’re a little way from a complete transformative experience, which is why the story is set several decades in the future, but what’s possible in the here and now with VR technology is pretty amazing stuff in its own right.
Video has often been thought of as a way to make a website come to life. Well, it’s also breathing life into content marketing, email marketing, SEO, social and more. Not just because it’s eye candy – it improves brand affinity, customer relations and, best of all, marketing and sales results.