According to an Association of National Advertisers study released in October 2018, advertisers are using in-house agencies more, with 78% of ANA members reporting having some form of in-house agency in 2018, compared to 58% in 2013 and 42% in 2008. Still, many advertisers understand the various benefits of engaging an agency to help with their marketing efforts and pursue a relationship that fits the bill.
By now, you’ve probably formed opinions on millennials as a consumer group. (As you may know, it’s one of the most researched consumer groups in history.) I won’t attempt to guess what those opinions might be, but I wonder when they were last updated?
We have a theory that consumer purchasing behavior in the food category is evolving more rapidly than most people thought. While it’s certainly not a complete surprise, few people envisioned the growth of online grocery sales in the U.S. reaching an estimated $17.5 billion annually in 2018. That’s four times the amount purchased only six years ago.
Video as an advertising tool has been around for nearly 80 years. The very first TV commercial for Bulova Watch Company, which was 10 seconds long and ran during a Brooklyn Dodgers game in 1941, stated simply, “America runs on Bulova time.”