They may turn to you, but only if they know you’re there for them.
Video as an advertising tool has been around for nearly 80 years. The very first TV commercial for Bulova Watch Company, which was 10 seconds long and ran during a Brooklyn Dodgers game in 1941, stated simply, “America runs on Bulova time.”
When it comes to healthcare service lines, bariatrics is a different animal. It’s always an elective surgery, but at the same time can be lifesaving. But it carries a societal stigma, as do the people who can benefit from it.
MAUMEE, Ohio – Hart, a full-service, Ohio-based marketing and advertising agency, received a Silver National ADDY award for the ProMedica Urgent Care Integrated “We Treat You Well” Campaign. The award was announced Tuesday, June 7, at the National Award Show in Anaheim, California. The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions.
Since World War II, healthcare has predominately been a B2B affair. Patients didn’t have much say in the matter. Yet here we are, on the heels of the 50-year anniversary of the end of World War II, and healthcare is changing – faster than you might think.
MAUMEE, Ohio, June 12, 2015 – Hart, a full-service, Ohio-based marketing and advertising agency, was awarded one silver and four bronze awards in the 35th Annual Telly Awards for its online and TV video productions.
Creating an advertising campaign for an ER isn’t necessarily brain surgery (thank goodness), but it’s not to be taken lightly either. Along with the PCP and OB/Gyn, your ER/urgent care is as important an entry point into your healthcare system as there is. One walk-in ER patient could become a heavy user of your system for years.