By now, you’ve probably formed opinions on millennials as a consumer group. (As you may know, it’s one of the most researched consumer groups in history.) I won’t attempt to guess what those opinions might be, but I wonder when they were last updated?
Video games. They’ve been with us since the late 1950s, believe it or not, although the first video game to gain widespread popularity was the tennis game, Pong, in the 1970s. Flash forward to today and video games are a $109 billion industry with more than 2 billion gamers across the globe. To put that in perspective, the movie industry makes just over $36 billion in yearly revenues. Games are big. And they’re not just for teenage boys anymore, as anyone with a mother hooked on Candy Crush will tell you.
Video has often been thought of as a way to make a website come to life. Well, it’s also breathing life into content marketing, email marketing, SEO, social and more. Not just because it’s eye candy – it improves brand affinity, customer relations and, best of all, marketing and sales results.