The news around the recently emerged coronavirus has filled marketers and communicators throughout the globe with concern about what their messages today will mean to tomorrow’s business. As a communications partner to brands with expansive and dedicated social followings, we at Hart have surveyed the evolving social landscape and offer our point of view for keeping the lines of communication open and active when others shut theirs down.
Go from “stop doing everything” to start doing something different.
For many prospective and current clients, the idea of having that big moment over social media can be extremely intoxicating. We all want to think we’re the ones creating the “viral moment.” But what happens when there’s a viral moment and you weren’t the one to start it? More so, what if the moment is happening and it doesn’t align with your company’s values?
Take a look at the most effective brands on social media and you’ll notice a common thread – consistent messaging and branding. It’s part of what makes them so effective. Unfortunately, that’s not always the norm. We see marketers struggle with this all the time. The experience from one social network to another can often feel disjointed, which isn’t surprising. It’s difficult to present a cohesive message across all social platforms, because the strategies required to excel on each of these networks are very different.