Kira Clifton

We discussed in our last data-focused blog, the importance of understanding data before making decisions based on it - the need to “humanize” it.  We also mentioned that, as marketers, we must prepare for the demise of third-party cookies to avoid our marketing efforts falling off a cliff.

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True or false? Whether it was your weekly grocery list or a large pizza for the game on Sunday, you ordered food online at least once within the last week. 

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Hart Editorial Staff

The mission of the 4A’s Multicultural Advertising Intern Program (MAIP) is to provide and showcase the advertising, marketing and entertainment industry with the best talent through world-class development opportunities.

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Heather Klatt, Corporate Communications Specialist

Stephen Covey, author of “The 7 Habits of Highly Effective People,” stated it best; “There are three constants in life ... change, choice and principles.”

Change is inevitable, it’s always going to be around.

We face choices every day. From what to wear to our attitude and even choosing not to choose (e.g., getting two scoops of ice cream because you can’t decide between two flavors). 

Principles keep you in line when handling change and making choices. They honor company values and should be a driving force in your influencer marketing strategy.

Previously, we’ve discussed the success of authentic content on social media and how influencers are able to expand your brand’s audience while staying true to theirs. 

Influencer Authenticity Builds Trust. 

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Jeff Lutz – VP, Corporate Communications & Content

As communicators and marketers working in a rapidly evolving media landscape, it can seem nearly impossible to develop, execute and measure a full campaign without major changes derailing the plans. Whether it’s a global pandemic or a regrettable tweet that goes viral, brands are struggling to stay on top of trends, gauge consumer sentiment and craft strategic PR campaigns that hit on all cylinders.

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Kira Clifton - VP, Media Strategy & Analytics

Performance Marketing: Rethinking your approach to driving sales

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Mike Hart, CEO

Since Hart was founded in 1965, there have certainly been major milestones and challenges in the marketing industry along the way. However, I’m sure most of you will agree that our industry, specifically in the agency world, is bridging into a pivotal era. Technology is evolving faster than ever before, new marketing specialties and practice areas are emerging and, in part due to the pandemic, brands are leaning on agencies more than ever to fill roles they are no longer filling in-house. 

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Brittany Fulton, Human Resources Leader

Company culture and values outweigh office space for job seekers in 2021.

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