To successfully balance brand and performance marketing, it’s key to understand what data is useful to your brand, how to properly translate it and how to apply it in a way that truly informs your business decisions.
Kira Clifton, VP, Media Strategy & Analytics at Hart, spells out critical opportunities and key milestones in the campaign planning process. She's also developed tools to help drive impactful marketing decisions and yield greater business impact for your organization.
This guide will arm you with:
- Key questions you should be asking yourself
- Specific opportunities and key milestones
- Four tools for humanizing your data
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"When we only focus on the patterns big data offers ... we're following data right off a metaphorical cliff."
-- Kira Clifton