Stephen Covey, author of “The 7 Habits of Highly Effective People,” stated it best; “There are three constants in life ... change, choice and principles.”
Change is inevitable, it’s always going to be around.
We face choices every day. From what to wear to our attitude and even choosing not to choose (e.g., getting two scoops of ice cream because you can’t decide between two flavors).
Principles keep you in line when handling change and making choices. They honor company values and should be a driving force in your influencer marketing strategy.
Previously, we’ve discussed the success of authentic content on social media and how influencers are able to expand your brand’s audience while staying true to theirs.
Influencer Authenticity Builds Trust.
If you had to choose between an autograph from your idol or a selfie with them, which would you take?
Unfortunately, there is no step-by-step guide for going viral on social media. If there were, everyone would be doing it. There is however, one constant among the posts that take off on the internet: authenticity. Regardless of the size of your brand’s platform, keeping your tone real and honest is the key to reaching beyond your audience.