This is a story about a script we threw away.
As I mentioned at the start of this pandemic, "Together in uncertain times, we know one thing is true – partnerships and trust matter. We are blessed to have great clients, and we thank all of our partners for being there with us through good times and challenging times."
As I reflect on the year since those remarks and look forward to the next, one thing overwhelms me. It's gratitude.
Midwestern agency adds Clifton in the role of Vice President, Media Strategy and Analytics
Across this country, businesses are all facing a new wave of challenges with a familiar resolve. Breaking through noise to remain relevant is incredibly challenging, but also rewarding. Consumers are evolving quickly: fragmentation is increasing at a rapid pace, and trends are hard to discern from shorter-term fads. We have a tremendous opportunity to make the connection between brands and their changing consumer, using data to listen to the moment.
Cleaning, or taking account of our actions over the past six months, feels like a chore that we keep pushing off. After all, we all jumped feet first into COVID’s impacts and managed each wrinkle with the precision of a ninja and the comfort of a fleece blanket. At least after the initial shock wore off!
Throughout the COVID-19 pandemic, Hart has explored in detail the ways brands must adapt to changing consumer values in the face of a global crisis. Most recently, we focused on the ways these values influence consumer behavior and the importance of addressing their ongoing evolution.
Effective June 1, Hart employees will have the option to work remotely or in our offices. While we continue to give significant preference to virtual meeting options, our offices are also accessible to visitors when the mission cannot be achieved virtually. Health screenings and safety guidelines are in place for all who enter our buildings to protect our employees and visitors to the best extent possible.
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March 16, 2020 Update
Effective March 17, all Hart employees will be working remotely for the safety of our staff. We remain as accessible as always to our clients, just in different ways than usual.
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March 13, 2020 Announcement
Family and Focus: How Hart Approaches Moments of Inflection
In 1965, my dad found some space between his washing machine and dryer, put his head down and went to work for partners like you. His vision and passion remains instilled in every Hart employee today, each of whom understands that our clients make us who we are. Together in uncertain times, we know one thing is true – partnerships and trust matter. We are blessed to have great clients, and thank all of our partners for being there with us through good times and challenging times. I wanted to personally communicate a few things on behalf of our entire team.
As a follow-up to our post about adapting to changing consumer values in the face of a global pandemic, our team explored in greater detail: