On the surface, milestones look like a perfect opportunity to share a historical perspective of an event that happened 50, 100 or even 200 years ago. A business might recognize the day it was founded, or the year an iconic product was launched, for example. And it would be logical for those recognitions to be historic in nature.
By now, you’ve probably formed opinions on millennials as a consumer group. (As you may know, it’s one of the most researched consumer groups in history.) I won’t attempt to guess what those opinions might be, but I wonder when they were last updated?
There has been a seismic shift in channel planning for the home products category. Channel planning once consisted of mapping media and messages to specific touchpoints on a linear buying journey. The marketer’s role was to guide the customer through each stage and channel.
We have a theory that consumer purchasing behavior in the food category is evolving more rapidly than most people thought. While it’s certainly not a complete surprise, few people envisioned the growth of online grocery sales in the U.S. reaching an estimated $17.5 billion annually in 2018. That’s four times the amount purchased only six years ago.
Video games. They’ve been with us since the late 1950s, believe it or not, although the first video game to gain widespread popularity was the tennis game, Pong, in the 1970s. Flash forward to today and video games are a $109 billion industry with more than 2 billion gamers across the globe. To put that in perspective, the movie industry makes just over $36 billion in yearly revenues. Games are big. And they’re not just for teenage boys anymore, as anyone with a mother hooked on Candy Crush will tell you.