Allison Westhoven, Public Relations Specialist
Heather Klatt, Corporate Communications Specialist

Unfortunately, there is no step-by-step guide for going viral on social media. If there were, everyone would be doing it. There is however, one constant among the posts that take off on the internet: authenticity. Regardless of the size of your brand’s platform, keeping your tone real and honest is the key to reaching beyond your audience.

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HART

Agency adds new talent to the Columbus office.

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Mike Hart - PRESIDENT/CEO
HART

This is a story about a script we threw away. 

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Mike Hart - CEO, President

As I mentioned at the start of this pandemic, "Together in uncertain times, we know one thing is true – partnerships and trust matter. We are blessed to have great clients, and we thank all of our partners for being there with us through good times and challenging times."

As I reflect on the year since those remarks and look forward to the next, one thing overwhelms me. It's gratitude. 

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HART

Midwestern agency adds Clifton in the role of Vice President, Media Strategy and Analytics

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Kira Clifton - VP, Media Strategy & Analytics

Across this country, businesses are all facing a new wave of challenges with a familiar resolve. Breaking through noise to remain relevant is incredibly challenging, but also rewarding. Consumers are evolving quickly: fragmentation is increasing at a rapid pace, and trends are hard to discern from shorter-term fads. We have a tremendous opportunity to make the connection between brands and their changing consumer, using data to listen to the moment.

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Jeff Lutz – VP, Corporate Communications & Content

Cleaning, or taking account of our actions over the past six months, feels like a chore that we keep pushing off. After all, we all jumped feet first into COVID’s impacts and managed each wrinkle with the precision of a ninja and the comfort of a fleece blanket. At least after the initial shock wore off!

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Casey Null - Senior Strategist

Throughout the COVID-19 pandemic, Hart has explored in detail the ways brands must adapt to changing consumer values in the face of a global crisis. Most recently, we focused on the ways these values influence consumer behavior and the importance of addressing their ongoing evolution.

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