As we approach Hart’s 60th anniversary in 2025, I’ve been reflecting on what has made this agency so enduring. My father founded Hart with a vision to create something truly independent – an agency driven by values and people, not trends and bottom lines. Sixty years later, I’m proud to say that vision still guides us, evolving to meet the ever-changing needs of our clients and communities.
As of today, we’re thrilled to officially announce our acquisition of Rebuild, an independent marketing agency in Detroit. This is a bold step forward, rooted in our belief that independent agencies are uniquely positioned to transform brands and drive meaningful connections. Together, Hart and Rebuild are reinforcing our shared commitment to independence, creativity and purpose-driven work, all while investing in Detroit – a city known for its resilience and reinvention.
Why Detroit, and Why Now?
Detroit has always been a hub for innovation and creativity, and Rebuild’s location in Milwaukee Junction places us at the center of the city’s creative renaissance. This move isn’t just about expanding our footprint. It’s about making a deliberate investment in the people, businesses and culture that make Detroit so special.
From its rich industrial history to its vibrant arts and tech scenes, Detroit embodies the spirit of reinvention that aligns perfectly with our vision here at Hart. The city’s talent pool and entrepreneurial energy are unmatched, offering incredible opportunities for collaboration and growth. We see tremendous potential to help local brands tell their stories in compelling, transformative ways, while also contributing to the city’s continued revitalization.
Independence: The Cornerstone of Our Success
Hart has stood firm in its independence for 60 years, carving our own path and focusing on what matters most: our clients, our talent and our communities. Independence is more than a philosophy – it’s a powerful advantage for our clients.
Today, we stand as a mid-sized agency, uniquely positioned to offer the best of both worlds. Our size allows us to remain intimately involved in our clients’ businesses, providing the personalized attention they deserve. At the same time, we have the resources and sophistication of a much larger agency, enabling us to deliver comprehensive, high-impact solutions. This balance is what fosters the enduring partnerships we’ve built over the years and enables us to drive transformative results for our clients.
Shared Vision, Amplified Purpose
Rebuild was founded on the idea of elevating brands through intentional and strategic creativity – a vision that aligns perfectly with ours. At Hart, one of our guiding principles is turning indifference into action. This value resonates deeply with Detroit, a city and community that represents transformation and determination with every fiber of its being.
This partnership strengthens our ability to deliver on our promise of impactful, results-driven work. Hart will not only help brands connect with their audiences but also contribute to the narrative of Detroit as a city on the rise. It’s about more than delivering great marketing – it’s about making a difference in the communities we serve, energizing audiences and championing the stories that need to be told.
A Catalyst for Growth
This acquisition also brings a wealth of new capabilities to Hart’s offerings. Rebuild’s expertise in digital strategy and omnichannel experiences enhances our ability to move consumers from apathy to advocacy. With nearly 100 professionals across four locations, we’re better positioned than ever to tackle the complex challenges facing today’s brands.
By combining our strengths, Hart and Rebuild are creating a collaborative environment where talent can thrive and our customers reap the rewards. This partnership isn’t just a win for our agencies; it’s a win for Detroit and the industries we serve.
Looking Ahead
To reiterate, this coming together is about more than business growth; it’s about creating a lasting impact. By integrating Rebuild’s team and capabilities, we’re poised to offer even more innovative solutions across industries. From from healthcare, tourism, and food and beverage, to personal finance, wealth management, and insurance, and more, our clients, as always, can expect a partnership rooted in purpose, creativity and a commitment to excellence.
As we celebrate this milestone, it’s hard not to look back on just how far we’ve come. Only for a moment, though. The time for reflection has passed, and the time for action is here. This is more than a moment for us. It’s a movement. I, like so many at Hart, am re-energized and ready to go, setting the stage for a brighter future – for Detroit, for our clients and for the industry as a whole.
Mike Hart
CEO, Hart
