Randy Phipps, Executive Creative Director

The Super Bowl – a cultural phenomenon and unofficial national holiday when families and friends gather around screens eagerly awaiting not just the clash on the field, but the unveiling of the most anticipated commercials of the year. But when did Super Bowl commercials become as important, if not more so, as the game itself? I would point to one campaign: the Bud Bowl. 

What can today's marketers learn from the Bud Bowl?

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Rebecca Courtney, Corporate Communications Director

As the anticipation builds for the big game, the marketing and advertising industry is gearing up for what has become a spectacle in its own right—the commercials. From brand newcomers to nostalgic throwbacks to the influence of the NFL’s newest “MVP” Taylor Swift, this year promises to be no different.

Check out our observations and insights ahead of advertising's big night.

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HART

With the first month of 2023 behind us and trends for the year starting to emerge, we’re excited to be kicking off a new expert spotlight series at Hart. We will be regularly featuring an expert from each of our service areas – strategy, creative, media, digital, public relations and brand leadership – to discuss what they are observing and most excited about in their field this year.
 
Our first installment features Kira Clifton, Hart’s VP of Media & Analytics, who discusses three things she’s paying attention to in the media world.

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Kira Clifton - VP, Media Strategy & Analytics

Performance Marketing: Rethinking your approach to driving sales

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Brittany Fulton, Human Resources Leader

Company culture and values outweigh office space for job seekers in 2021.

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Heather Klatt, Corporate Communications Specialist

If you had to choose between an autograph from your idol or a selfie with them, which would you take?

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Heather Klatt, Corporate Communications Specialist
Marc Paulenich - COO | SVP, Strategy

The Future of Telehealth Following COVID-19

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