Scott Hauman, VP Strategy and Innovation

What is a brand pivot anyway? Pivoting a brand is a significant shift in strategy to attain new growth. Sometimes, it is a direct reaction to marketplace changes; other times, it's a proactive move to expand and extend the brand somehow. Either way, it’s a catalyst for share and profit gains. 

When should you consider a brand pivot? Let's discuss some key indicators:

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Scott Hauman, VP Strategy and Innovation

Most marketers and brand champions know the importance of creating engaging experiences with brands. But what truly makes an impact? Think back to the last time you were genuinely impressed and inspired by a brand. It wasn't just a single interaction, but a carefully crafted series of micro-moments that left you feeling appreciated and understood.  

These are the invisible threads that make up the fabric of customer loyalty. These threads are none other than your customer touchpoints – the moments of truth, the silent but powerful conversations your brand has with customers throughout their entire shopping journey.

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Scott Hauman, VP Strategy and Innovation

When designing and orchestrating retail experiences, established and emerging cannabis brands are investing in these modern engagement-led strategies: identifying opportunities for enhanced brand storytelling, increasing the use of technology, creating space for pop-up shops and more. These strategies are fruitful and provide a seamless experience for consumers, but to be truly remarkable, you need to outshine all others in their consideration set. 

How do you take your retail experience to the next level?  

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Scott Hauman, VP Strategy and Innovation

Brand advocacy is about forging emotional connections and building community to earn a place in the hearts and minds of your customers. And in today's hyper-competitive, volatile and ambiguous marketplaces, where brands vie for just mere seconds of attention in an ever-cluttered digital space, loyalty is still the surest path to growth.   

But how do you transform fleeting transactions into brand evangelism and unwavering devotion? First, you need to cast aside tired loyalty programs and forget the one-size-fits-all marketing tactics.  

Here are three unconventional strategies that will make your brand magnetic and relevant to your customers.

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Scott Hauman, VP Strategy and Innovation

NRF 2024: Retail's Big Show, kicking off on January 13th in New York City, is already generating major buzz among the press and retail pros.

Here's a peek at what the headlines are highlighting.

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