First, I want to congratulate both Dr. Russell Zwanka and Western Michigan University for putting together such a successful conference. From the keynote speakers and panel discussions to the amazing students that showed up to support the Food Marketing Program, the 2024 Food Marketing Conference was truly a top-tier experience. Following up on our recent blog about contextual commerce, I wanted to share a few of my thoughts on the main themes of the conference as they relate to one larger overall theme: the rise in hyper-personalization in retail.
Hyper-personalization is a marketing strategy powered by data, analytics and AI, providing marketers with the insights and capabilities necessary to adapt to individual customers in real time. Examples of this include Starbucks using AI to craft custom messages to audiences in their apps, Amazon creating hyper-personalized homepages with relevant product recommendations and more.
So what are the factors driving the rise of hyper-personalization and its viability as a successful marketing strategy? Let’s dive in.
NRF 2024: Retail's Big Show, kicking off on January 13th in New York City, is already generating major buzz among the press and retail pros.
Here's a peek at what the headlines are highlighting.