Zak Hart, Senior Account Executive

Artificial Intelligence is here, and it is not going anywhere. This is no longer a conversation about preparing for AI; it’s about how, as leaders, we manage its ever-expanding presence with careful intention and purpose. 

The effects of AI, especially generative AI, on our industry have been far-reaching and dramatic. In just the past twelve months, we’ve seen the burgeoning technology go from a fun little program to mess around with after work to where we are today, with applications being developed to streamline processes, write ads, generate images, and touch all aspects of the advertising, marketing, and public relations fields. 

Generative AI Charter: What is it, and why do you need it?

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Seth Geib - Director of Front End Development

As Director of Front End Development at Hart, a full-service digital marketing, advertising and public relations agency, I have witnessed first-hand the effects artificial intelligence (AI), computer systems able to perform tasks that normally require human intelligence, is having on our industry.

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