Detroit has long been a city of resilience and reinvention. Recent shifts in its advertising and creative landscape have only amplified its need for agencies like ours, as there aren’t many options remaining for clients seeking the type of integrated, strategic marketing solutions that an agency of our size and flexibility can uniquely provide.  

That is what led us here – the announcement this week that Hart has acquired Rebuild Group, a Detroit-based agency known for its creativity, grit and collaborative spirit. This acquisition marks an exciting new chapter for both our teams and underscores our commitment to delivering integrated, impactful results for our clients. 

This move isn’t just about geography; it’s about growth. By combining Hart’s established expertise with Rebuild’s digital and performance media roots, we’re creating an agency with an even deeper bench than before – an agency capable of tackling even more complex challenges. Together, our enhanced size and skill set allow us to provide cutting-edge solutions while staying true to the industrious innovation and diversity that define Detroit. 

And Detroit is nothing new to us. Many of our team members already hail from the area, and our participation in initiatives like #HireDetroit introduced us to even more incredible talent. Now, with local operations in the city, we can better recruit top-tier professionals and provide a flexible work environment for those who prefer to stay closer to home rather than make the commute to Toledo. It’s a win for all involved. 

Detroit and Toledo are connected by more than just I-75. This “long hallway” enables constant collaboration and ensures our teams remain unified, regardless of location. In today’s marketing landscape, every touchpoint, every ad and every experience must be seamlessly aligned in strategy, measurement and message. By extending our footprint into Detroit, we’re doubling down on our ability to deliver the thorough, integrated solutions our clients need to remain competitive. 

This move also reflects our commitment to the Midwest’s renaissance. Detroit has always been a city of hustle and pride – a city that inspires creativity and culture. Though our agency’s roots are just an hour south of Detroit, we’ve always believed in the region’s potential. Expanding our presence here allows us to better serve the area’s leading brands while contributing to the transformation of a region we’re proud to call home. 

At Hart, we believe that great work stems from great culture. Our team shares a common sense of purpose, mission and vision – qualities that resonate deeply with Detroit’s spirit. The city’s history is one of reinvention and community, and these values align perfectly with our approach to our relationships with not just clients, but with one another. Just as Detroit finds new avenues for growth and opportunity, we’re committed to doing the same for our clients and employees. 

Detroit isn’t just a location for us; it’s a statement. It’s a belief in the power of transformation, the value of collaboration and the potential of the Midwest. We’re thrilled to be part of this city’s future and to help shape what’s next for the brands that call it home. 

Let’s get to work.