Casey Null - Senior Strategist

Merriam-Webster defines consumerism simply: the promotion of the consumer’s interests. And while the concept’s definition may feel straightforward, the implications of consumerism run much deeper than many realize.

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ESTHER FABIAN – SENIOR ACCOUNT EXECUTIVE

October is National Breast Cancer Awareness Month. I should know. I’ve battled the disease three times in the last decade.

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Tiffany Vogel - Senior Copywriter

Today is Women’s Health & Fitness Day, making it the perfect time to share some women’s health insights from a marketing perspective.

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Jim Fisher – VP, Planning & Research

With a strong economy comes opportunity. With opportunity comes prosperity. Unfortunately, in the construction industry the opportunity is there, but there are few who have the ability to take advantage of it. Of course, I am speaking about the workforce shortage.

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Jeff Lutz Brings Modern Approach to Corporate Communications, Social and Content Marketing

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Brian Newberry - VP, Brand Leadership

Tomorrow, I’ll be participating in the Columbus Chamber of Commerce Retail Summit 2019. So, why does a marketer care about supply chain and logistics? Because your battle to provide great customer experience is either won or lost in the trenches of supply chain and logistics. A recent Harris Poll indicated that 48% of U.S. marketers believe brands have an excellent ability to provide an exceptional customer experience. However, only 22% of customers believe brands and retailers provide an exceptional customer experience.

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Columbus, Ohio, July 30, 2019 – Hart, one of Ohio’s largest independent marketing and advertising agencies, recently helped with the brand launch and development of RIG360, a new network of independent service centers for the trucking industry.

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If people could see only your social feed, how would they perceive your brand? What would they think or feel about it? Would they buy from you versus your competitors?

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Marc Paulenich - COO | SVP, Strategy

In a recent study by Forbes Insights and The Trade Desk, 42% of CMOs identified customer experience as one of their top three challenges, and 36% said improving customer experience is their primary mandate for 2019. Today’s marketers are faced with fragmented media consumption habits, marketing-savvy consumers, and social and political divides at every turn. So, brands have much to gain by strategically balancing their focus (and budget) between customer acquisition and customer retention. Marketing efforts historically focused on identifying and targeting new customers to draw them into the sales funnel. But shifts in today’s consumer marketplace are forcing an expanded focus that includes customer retention, often driven by managing the customer experience. It’s commonly understood that acquiring a new customer is five times more costly than keeping one, and increasing customer retention by just 5% can increase profits from 25% to 95%. The question becomes, how do marketers “own” the customer experience? Here are three considerations.

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ESTHER FABIAN – SENIOR ACCOUNT EXECUTIVE

According to an Association of National Advertisers study released in October 2018, advertisers are using in-house agencies more, with 78% of ANA members reporting having some form of in-house agency in 2018, compared to 58% in 2013 and 42% in 2008. Still, many advertisers understand the various benefits of engaging an agency to help with their marketing efforts and pursue a relationship that fits the bill.

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