Zak Hart, Senior Account Executive

Artificial Intelligence is here, and it is not going anywhere. This is no longer a conversation about preparing for AI; it’s about how, as leaders, we manage its ever-expanding presence with careful intention and purpose. 

The effects of AI, especially generative AI, on our industry have been far-reaching and dramatic. In just the past twelve months, we’ve seen the burgeoning technology go from a fun little program to mess around with after work to where we are today, with applications being developed to streamline processes, write ads, generate images, and touch all aspects of the advertising, marketing, and public relations fields. 

Generative AI Charter: What is it, and why do you need it?

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Randy Phipps, Executive Creative Director

The Super Bowl – a cultural phenomenon and unofficial national holiday when families and friends gather around screens eagerly awaiting not just the clash on the field, but the unveiling of the most anticipated commercials of the year. But when did Super Bowl commercials become as important, if not more so, as the game itself? I would point to one campaign: the Bud Bowl. 

What can today's marketers learn from the Bud Bowl?

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Rebecca Courtney, Corporate Communications Director

As the anticipation builds for the big game, the marketing and advertising industry is gearing up for what has become a spectacle in its own right—the commercials. From brand newcomers to nostalgic throwbacks to the influence of the NFL’s newest “MVP” Taylor Swift, this year promises to be no different.

Check out our observations and insights ahead of advertising's big night.

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Scott Hauman, VP Strategy and Innovation

Brand advocacy is about forging emotional connections and building community to earn a place in the hearts and minds of your customers. And in today's hyper-competitive, volatile and ambiguous marketplaces, where brands vie for just mere seconds of attention in an ever-cluttered digital space, loyalty is still the surest path to growth.   

But how do you transform fleeting transactions into brand evangelism and unwavering devotion? First, you need to cast aside tired loyalty programs and forget the one-size-fits-all marketing tactics.  

Here are three unconventional strategies that will make your brand magnetic and relevant to your customers:

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Scott Hauman, VP Strategy and Innovation

NRF 2024: Retail's Big Show, kicking off on January 13th in New York City, is already generating major buzz among the press and retail pros.

Here's a peek at what the headlines are highlighting: 

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Mike Hart, CEO

As we head into Thanksgiving, I find myself again reflecting on the many reasons we have to be grateful this year. So, I’d like to take a moment to express my deepest appreciation to the pillars of our success in 2023 – our team, clients, partners and community.

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Ryan Pietrowski - Senior Designer

The digital landscape is ever-changing. With widespread accessibility to the internet across all demographics, we are seeing new trends appear as quickly as they become a piece of history. New platforms and industry standards are being set at a rapid pace. This makes it easier than ever to find yourself falling behind. This is happening to consumers and, on a larger scale, to the companies targeting these consumers. Brands may find it increasingly difficult to stay consistent and relevant to an audience that consumes more ads per day than ever before.

So how does a brand begin to stand out amongst the crowd in today's digital landscape? Simplicity.

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HART

Continuing its investment in growth and talent, Hart names Scott Hauman VP of Strategy and Innovation and Dan Marvin a new Creative Director

Hart, an independent marketing and advertising agency delivering unified brand experiences that engage and empower consumers, is pleased to announce the appointment of Scott Hauman as its new Vice President of Strategy and Innovation, and Dan Marvin as its new Creative Director. Following its acquisition of Washington, DC agency MDB in 2022, these two key hires fuel the firm’s continued growth and innovation and advance its creative and strategy offerings.

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Seth Geib - Director of Front End Development

As Director of Front End Development at Hart, a full-service digital marketing, advertising and public relations agency, I have witnessed first-hand the effects artificial intelligence (AI), computer systems able to perform tasks that normally require human intelligence, is having on our industry.

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Blog | AI
HART

The launch of Threads has thrown the social media community into a frenzy. With more than 30 million sign-ups in less than 24 hours post-launch, Threads has everyone from casual social media users to enthusiasts exploring the new platform and questioning its opportunities – and potential implications – for the future of the social media landscape.

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