Throughout the COVID-19 pandemic, Hart has explored in detail the ways brands must adapt to changing consumer values in the face of a global crisis. Most recently, we focused on the ways these values influence consumer behavior and the importance of addressing their ongoing evolution.
Effective June 1, Hart employees will have the option to work remotely or in our offices. While we continue to give significant preference to virtual meeting options, our offices are also accessible to visitors when the mission cannot be achieved virtually. Health screenings and safety guidelines are in place for all who enter our buildings to protect our employees and visitors to the best extent possible.
March 16, 2020 Update
Effective March 17, all Hart employees will be working remotely for the safety of our staff. We remain as accessible as always to our clients, just in different ways than usual.
March 13, 2020 Announcement
Family and Focus: How Hart Approaches Moments of Inflection
In 1965, my dad found some space between his washing machine and dryer, put his head down and went to work for partners like you. His vision and passion remains instilled in every Hart employee today, each of whom understands that our clients make us who we are. Together in uncertain times, we know one thing is true – partnerships and trust matter. We are blessed to have great clients, and thank all of our partners for being there with us through good times and challenging times. I wanted to personally communicate a few things on behalf of our entire team.
Never before have workers telecommuted on such a broad scale. Millions of people are trying to work from home – if they can, of course. And maintaining professionalism is still important. Just because you can’t knock on your coworker’s door doesn’t mean all workplace etiquette goes out the window.
The concept of authenticity is one that has long been debated, from water coolers to chatrooms. In a world where deep fakes are an ever-growing presence, and people believe reality and truth often exist independent of one another, how consumers value authenticity is a matter of increasing importance. In fact, an overwhelming 90% of millennials say brand authenticity is important, with nearly three-quarters of that group suggesting family and friends are the most authentic – that is, trustworthy – sources of social content.
Marc Paulenich has spent his career crafting strategies that influence campaigns and shift business planning in favor of critical thinking. Over the past few months Marc has toured the country speaking at conferences and with clients about preparedness and strategic planning in the year ahead. While every new year brings the usual doses of optimism, excitement and trepidation, 2020 seems a little different. As one meme states: we're closer to 2050 than we are to 1990.
For many prospective and current clients, the idea of having that big moment over social media can be extremely intoxicating. We all want to think we’re the ones creating the “viral moment.” But what happens when there’s a viral moment and you weren’t the one to start it? More so, what if the moment is happening and it doesn’t align with your company’s values?