TOLEDO, OH — Hart, a Toledo-based full-service brand transformation agency, stole the show at last week’s Toledo ADDY Awards, presented annually by the American Advertising Federation. The agency’s creative team was awarded 22 ADDY recognitions – including Best of Show and all three Judge’s Choice Awards – underscoring Hart’s continued commitment to innovative, results-driven advertising.

“Our team is passionate about crafting campaigns that push creative boundaries while driving meaningful impact for our clients,” said Mike Hart, CEO. “Winning these awards is a tremendous honor, but what makes it even more special is what it says about the trust our clients place in us. Their vision, collaboration and willingness to embrace bold ideas make this work possible. These wins are just as much theirs as ours, and we’re incredibly grateful for their partnership.”

Hart’s Best of Show winner was its “We’ve gone Irish. So should you.” campaign developed for Ohio Liquor.   In celebration of the largest-ever curated collection of Irish spirits to Ohio for St. Patrick’s Day, Hart reimagined Ohio Liquor’s identity by temporarily renaming the brand from OHLQ to O’HLQ for the month of March. This witty, full-funnel transformation spanned the website, social media, in-store displays and beyond, inviting consumers to join in the festive spirit with a playful nod to Irish culture. The campaign also won three Gold, two Silver and two Bronze ADDYs.

Here are highlights of the other three award-winning campaigns from Hart.

Mid-American Conference: “MACtion Speaks Louder” 
Tapping into the raw energy of college sports, Hart’s “MACtion Speaks Louder” campaign harnessed the authentic passion of athletic competition. By blending immersive sound design with impactful visuals, the campaign cut through the chatter to deliver a message that resonates powerfully with fans and sports enthusiasts alike. The campaign received a Judge’s Choice Award, four Gold ADDYs and one Silver ADDY.

Metropolitan Washington Airports Authority: “Because Reasons” 
If you love to travel, any reason is reason enough. Hart personified Dulles International Airport as that fun friend who’s always encouraging you to take that trip. Nostalgic travel poster-style illustrations were paired with vintage-looking luggage tags to romance exotic destinations. Hart leveraged seasonal planning and situational triggers to give well-calculated nudges to those considering a trip. The campaign received a Judge's Choice Award along with three Gold and three Silver ADDYs.

ProMedica Toledo Hospital: “Still Ahead of Our Time” 
Toledo Hospital was established in 1874 and eventually became the first hospital in the ProMedica system. In 2024, to celebrate the facility’s 150th anniversary, Hart highlighted the caregiving connections the hospital has created across generations. The aim was to strengthen the hospital’s emotional bond with Toledoans by showing 150 years’ worth of memories and bolstering  a true sense of community. The campaign received a Judge's Choice Award and, as with all the other winners of Gold and above, will move on to District ADDY Competition.
 

About the ADDY Awards
The ADDY Awards, officially known as the American Advertising Awards, are among the nation’s most prestigious recognitions in advertising. Organized by the American Advertising Federation (AAF), the awards honor creative achievements across local, district and national competitions in a variety of media, including print, digital, broadcast and out-of-home campaigns.

About Hart 
Hart  is a full-service, independent brand transformation agency with offices in Detroit, Washington, D.C., and Toledo and Columbus, Ohio. Fueled by data and creativity, we move people from apathy to advocacy through the design and deployment of empowering, unified brand experiences. We exist to move brands to better places for a better world. Together, we make Every Day Greater.