Today, we are honored to share that Hart has been again named a 2023 Top Workplaces Winner by the Toledo Blade.
Crisis communications, specifically its recent evolution and growing need, continues to increase as a topic of interest for the marketing industry and the brands we serve. Hart’s Vice President of Corporate Communications & Content, Jeff Lutz, recently spoke at two industry events, Agorapulse’s 2022 Agency Summit and PRSA’s Central Ohio Chapter’s Modern Communicators Conference, to share his perspective on why the classic crisis plan is “dead on arrival” in today’s transparency-driven world.
Joint effort results in an independent, mid-sized agency spanning three offices from Ohio to Washington, D.C.
Today, Hart, an independent marketing and advertising agency delivering unified brand experiences that engage and empower consumers, is pleased to announce its acquisition of MDB Communications, a full-service media-neutral agency based in Washington, D.C. The notable move expands Hart’s marketing approach and service-minded delivery on a national scale while preserving Hart’s status as an independent agency.
#CancelCulture is as active as ever. We’re continuing to see cancellation crises due to everything from updating logos and mascot redesigns to name changes. However, now we’re increasingly seeing how the actions of individuals, such as the company’s CEO, an employee or even a board member, can result in negative implications for a brand just as much as a decision made by the brand itself.
The public relations world has been debating the best way to measure our efforts for decades. While the power of PR is undeniable, it’s extremely difficult to correlate exactly when, where and at which point these activities impact the targets’ final purchasing decision.