TOLEDO, OH — Hart, a full-service, independent brand transformation agency, has earned the highest honor at the 29th Annual Viddy Awards, one of the oldest and most respected video competitions in the industry. The awards were announced as part of the early deadline winners, selected from thousands of entries spanning 24 countries.
Hart earned a Platinum Award for "MACtion Speaks Louder," a dynamic TV spot created for the Mid-American Conference. The winning entry features custom motion graphics, and an original soundtrack produced in collaboration with Dream Louder Music. The campaign, which airs during Tuesday and Wednesday night MAC football games on ESPN, has helped elevate the conference's presence in the national spotlight.
"This award reflects our team's commitment to creative excellence and our ability to deliver compelling video content that resonates with audiences," said Mike Hart, CEO of Hart. "Every element of the campaign was crafted to elevate their presence in collegiate athletics. Our creative directors, designers, and video production teams collaborated to capture the intensity and spirit of MACtion.”
The Viddy Awards, formerly the Videographer Awards, have been identifying and recognizing video artisans who excel in their environment since 1994. The Platinum Award is reserved for projects that judges deem are written, produced, shot and edited in an exceptional manner. The competition is administered and judged by the Association of Marketing and Communication Professionals (AMCP), whose judges look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
About Hart
Hart is a full-service, independent brand transformation agency with offices in Washington, D.C., and Toledo and Columbus, Ohio. Fueled by data and creativity, we move people from apathy to advocacy through the design and deployment of empowering, unified brand experiences. We exist to move brands to better places for a better world. Together, we make Every Day Greater.
