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MIKE HART INVESTS IN HYLANT BUILDING; AGENCY PLANS MOVE TO DOWNTOWN

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Why are people making home improvements? And how do baby boomer, Generation X and millennial spending compare?

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Just last month, Consumer Reports projected that Americans are poised to spend “a near-record $317 billion” on home improvement projects this year.

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At Hart, we truly enjoy working with a variety of clients. That said, we do specialize in a handful of industries, home products being one of them. And we’ve been curious about how consumers are going to spend their money in 2017 when it comes to home improvements. So, we reached out to people around the U.S. We think you’ll find the results valuable.

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MAUMEE, Ohio (Oct. 17,2016) – Hart, a full-service, Ohio-based marketing and advertising agency, has acquired Columbus-based Conrad Phillips Vutech (CPV) to become one of Ohio’s largest independent advertising agencies and expand its Columbus operations.

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MAUMEE, Ohio – Hart, a full-service, Ohio-based marketing and advertising agency, received a Silver National ADDY award for the ProMedica Urgent Care Integrated “We Treat You Well” Campaign. The award was announced Tuesday, June 7, at the National Award Show in Anaheim, California. The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions.

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Since World War II, healthcare has predominately been a B2B affair. Patients didn’t have much say in the matter. Yet here we are, on the heels of the 50-year anniversary of the end of World War II, and healthcare is changing – faster than you might think.

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As marketers, we always talk about the importance of content, and you probably see the words “content marketing” everywhere you look. A recent study from MarketingProfs shows that 86% of marketers use content marketing in their organization, and it’s no surprise that social media is the leading channel. The study shows that 96% of marketers use social media posts for their content marketing, with the most successful marketers noting Facebook, Twitter and Instagram as the top three platforms.

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Video has often been thought of as a way to make a website come to life. Well, it’s also breathing life into content marketing, email marketing, SEO, social and more. Not just because it’s eye candy – it improves brand affinity, customer relations and, best of all, marketing and sales results.

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MAUMEE, Ohio, August 11, 2015 – Hart, a full-service, Ohio-based marketing and advertising agency, has teamed up with a national nonprofit organization to improve the health of Toledo-area residents.

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