The past year has been significantly concerning for the media industry. As reported by Fast Company, more than 21,400 media jobs were lost in 2023. Just three months into 2024, the Los Angeles Times has laid off more than 20 percent of its newsroom, The Wall Street Journal has cut 20 staff members in its Washington, D.C., office (during an election year, at that), and TIME Magazine has laid off 15 percent of its staff. Even the relatively “new” media outlet BuzzFeed, which was once scoffed at as a valid news source due to its prolific spelling errors and use of memes, shut down its BuzzFeed News division in April 2023.
While these recent numbers are staggering, the collapse of traditional journalism is certainly not a new issue. In fact, newsroom employment in the United States alone dropped 26 percent between 2008 and 2021 according to Pew Research Center.
While we tend to blame the collapse of traditional journalism on the rise of social media, it is important to note that democratizing the dissemination of information isn’t an inherently bad thing. It has given a voice to many who may have not otherwise had the opportunity to have a platform.
However, there are a few key concepts we face in this new world:
As the anticipation builds for the big game, the marketing and advertising industry is gearing up for what has become a spectacle in its own right—the commercials. From brand newcomers to nostalgic throwbacks to the influence of the NFL’s newest “MVP” Taylor Swift, this year promises to be no different.
Check out our observations and insights ahead of advertising's big night.
The public relations world has been debating the best way to measure our efforts for decades. While the power of PR is undeniable, it’s extremely difficult to correlate exactly when, where and at which point these activities impact the targets’ final purchasing decision.