As the anticipation builds for the big game, the marketing and advertising industry is gearing up for what has become a spectacle in its own right—the commercials. From brand newcomers to nostalgic throwbacks to the influence of the NFL’s newest “MVP” Taylor Swift, this year promises to be no different.
Check out our observations and insights ahead of advertising's big night.
Brand advocacy is about forging emotional connections and building community to earn a place in the hearts and minds of your customers. And in today's hyper-competitive, volatile and ambiguous marketplaces, where brands vie for just mere seconds of attention in an ever-cluttered digital space, loyalty is still the surest path to growth.
But how do you transform fleeting transactions into brand evangelism and unwavering devotion? First, you need to cast aside tired loyalty programs and forget the one-size-fits-all marketing tactics.
Here are three unconventional strategies that will make your brand magnetic and relevant to your customers: