When the individual mandate component of the healthcare reform act went into effect last October, there were more questions than answers. You could say that’s to be expected when major changes are enacted that affect millions upon millions of Americans. Of course, a less-than-perfect website experience didn’t help the situation. But that’s a topic for another post.

Moving on. While most of the questions among consumers and news outlets were centered on how to sign up for coverage, our questions went in a different direction.

Specifically, we began to question if reform would create opportunities for healthcare marketers. We believe it does. Think about it. Millions of people who had been completely disengaged from the healthcare industry suddenly became healthcare consumers.

What does that mean to marketers of healthcare services? Opportunity. Clinical services, particularly those focused on wellness and prevention, for example, could have a more important role in marketing plans.

And consider how fundraising campaigns could become a priority, as philanthropic support will be required to help fund programs and facilities to meet the additional demand for services.

There’s one fact we know for certain. In the last year, healthcare has changed dramatically. So it only makes sense for healthcare marketing to change, as well. This would be the perfect time to step back and look for marketing opportunities brought to the surface by healthcare reform.

As a starting point, we invite you to download the e-book below. Please let us know if you found it helpful. And, of course, you’re always welcome to reach out if you would like to discuss this topic further.