Remember that old chestnut, “The shoemaker’s children always go barefoot?” Well, the same might be true for a marketing agency when it comes to updating their own website.  It was for us.

At CPV, we knew we were long overdue for a new site to better communicate our current service offering, to feature our work and to reflect our unique culture. This assignment may be something that’s easy for us to do for our clients, but as we all know, internal projects often take a backseat to those that pay the bills.

Creating and building your agency website is both challenging and rewarding at the same time. We found that by treating ourselves as a client, we were able to focus on both long-term goals and immediate tactics, while keeping ourselves accountable to each other. That meant regular status meetings, in which tasks were assigned and, more important, they were reviewed, completed and crossed off the list. 

This new site also served as a catalyst for transforming our own content marketing strategy.  (This includes continued weekly status meetings and goal-setting for our content development and promotion.) Our team’s dedication has paid off in increased traffic and lead generation. And really, isn’t that the goal of any website? 

Something we hadn’t anticipated, however, is that the new site would earn us HubSpot’s Greatest Traffic Growth Award, which was presented in Boston at the INBOUND14 marketing conference. (HubSpot is the world’s leading inbound marketing and sales platform with more than 11,000 customers in 70 countries.)

As the HubSpot Partner whose website experienced the highest monthly growth in visits since August 1, 2013, we are incredibly gratified to see our site win this kind of recognition. We’d love to help yours do the same.