PR is best used for long-term, awareness-centric brand building, contributing to the top of the funnel. However, the pressure is on for PR professionals to clearly define the impact of their work, similar to shorter-term, easily measurable and trackable performance marketing tactics.

In our guide, “Modernizing PR: Looking Past Impressions,” we share qualitative evaluation methods and how to use them to prove your PR dollars are working.

You will learn:

  • Reasons to move beyond impressions
  • Three ways to improve your PR measurement approach
  • How to easily incorporate these into your reporting for more comprehensive results


Contact Hart to discuss how your brand can prepare for the year ahead!

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