This week, I attended the DISCUS Annual Conference & WOTVS Global CONNECT! event to join in on the conversation with spirits industry leaders, decision-makers and supply chain partners. This was an incredible opportunity to dive into some of the mission-critical policies concerning the industry, connect with various industry executives and gain important insights from thought leaders in the spirits space. For me, one of the most interesting discussions of the event revolved around the importance of focusing on ways to generate value and growth as a brand in the spirits industry.
As anyone in the industry knows, there have been tremendous changes taking place over the past few years. New products and competitors like cannabis-infused products, new legislation and regulation, and increased levels of responsibility stemming from diversity, sustainability and moderation initiatives – it can be a lot to navigate and easy to lose your path as a brand.
That’s why, amid all this change, there is an increasing need to focus on the things that have always generated value and growth in the industry. So what does that look like?
Let’s take a closer look at some of those tried-and-true strategies.
This past week, I had the privilege of attending MediaPost’s Brand Insider Summit: Pharma & Health, a gathering of some of the brightest minds in healthcare leadership and innovation. From technological advances to cutting-edge strategies, the three-day conference provided a platform for healthcare experts nationwide to spark thought-provoking discussions and share invaluable insights.
Here are my three key takeaways from this pivotal event:
Utilization of telehealth certainly received a massive spike as a result of COVID-19. As the pandemic continues, awareness of this offering and further use will grow. But, knowledge of telehealth remains far from universal, and for many audiences, understanding how and when to use it requires further education.
Assuming the impacts of COVID-19 remain with us, the consumer’s comfort with using telemedicine for more than simply obtaining an antibiotic prescription will grow. That said, the potential for massive service demand on telehealth systems just coming online or not accustomed to such high volume has the potential for poor patient experiences. It won’t be enough to simply offer telehealth services – you will need to meet consumers’ increasing expectations around access, immediacy and seamless integration into their care.