Hart Acquires CPV


MAUMEE, Ohio (Oct. 17,2016) – Hart, a full-service, Ohio-based marketing and advertising agency, has acquired Columbus-based Conrad Phillips Vutech (CPV) to become one of Ohio’s largest independent advertising agencies and expand its Columbus operations.

With the combined talents and offerings of both agencies, the acquisition provides clients with the scale and integration required to successfully orchestrate strategic, data-driven marketing programs in today’s evolving marketing environment. The acquisition expands both agencies’ capabilities. CPV will deepen Hart’s offerings in inbound marketing and marketing automation, bringing significant experience with Salesforce Marketing Cloud and certification from Hubspot. Hart brings CPV’s clients access to a fully integrated video studio, as well as web development, digital marketing, consumer insights and public relations services.

“Hart and CPV have very similar backgrounds, and the symmetries between the two firms are stunning in terms of agency history, size and culture. But each agency has focused on different areas of the marketing industry,” said Mike Hart, president and CEO of Hart. “Bringing the two firms together expands our service offerings and broadens our areas of expertise. We’re very excited about the opportunities this acquisition presents to the clients of both firms.”

“Hart and CPV have been on parallel paths, with similar histories, visions for the future, a dedication to client service and a focus on innovation,” said Jim Vutech, principal and strategist at CPV. “I’m confident Hart will continue the legacy and nurture the agency’s employees and clients.”

Both agencies were founded five decades ago, demonstrating a shared commitment to innovation, stability and results. Hart has doubled in size over the past five years, while CPV has added significant clients to its roster within the financial services, healthcare, construction and retail industries.

The acquisition creates a team of more than 80 employees and expands Hart’s presence in the Columbus, Ohio market.

Hart is a full-service, Ohio-based marketing and advertising agency that has been in business for more than 50 years with offices in the Toledo and Columbus areas. Ranked among the country’s top business-to-business marketing firms, Hart helps clients deliver powerful customer experiences through integrated services that span strategy development, advertising, media planning, public relations, interactive marketing and video production. For more information regarding Hart’s services, please visit www.hartinc.com.