Mike Hart - PRESIDENT/CEO
Mike Hart - CEO, President

As I mentioned at the start of this pandemic, "Together in uncertain times, we know one thing is true – partnerships and trust matter. We are blessed to have great clients, and we thank all of our partners for being there with us through good times and challenging times."

As I reflect on the year since those remarks and look forward to the next, one thing overwhelms me. It's gratitude. 

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Jeff Lutz – VP, Corporate Communications & Content

Cleaning, or taking account of our actions over the past six months, feels like a chore that we keep pushing off. After all, we all jumped feet first into COVID’s impacts and managed each wrinkle with the precision of a ninja and the comfort of a fleece blanket. At least after the initial shock wore off!

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Casey Null - Senior Strategist

Throughout the COVID-19 pandemic, Hart has explored in detail the ways brands must adapt to changing consumer values in the face of a global crisis. Most recently, we focused on the ways these values influence consumer behavior and the importance of addressing their ongoing evolution.

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HART

Effective June 1, Hart employees will have the option to work remotely or in our offices. While we continue to give significant preference to virtual meeting options, our offices are also accessible to visitors when the mission cannot be achieved virtually. Health screenings and safety guidelines are in place for all who enter our buildings to protect our employees and visitors to the best extent possible.

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March 16, 2020 Update

Effective March 17, all Hart employees will be working remotely for the safety of our staff. We remain as accessible as always to our clients, just in different ways than usual.

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March 13, 2020 Announcement

Family and Focus: How Hart Approaches Moments of Inflection

In 1965, my dad found some space between his washing machine and dryer, put his head down and went to work for partners like you. His vision and passion remains instilled in every Hart employee today, each of whom understands that our clients make us who we are. Together in uncertain times, we know one thing is true – partnerships and trust matter. We are blessed to have great clients, and thank all of our partners for being there with us through good times and challenging times. I wanted to personally communicate a few things on behalf of our entire team.

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Casey Null - Senior Strategist

As a follow-up to our post about adapting to changing consumer values in the face of a global pandemic, our team explored consumer values in greater detail, how they're changing and why it matters.

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Marc Paulenich, President

Utilization of telehealth certainly received a massive spike as a result of COVID-19. As the pandemic continues, awareness of this offering and further use will grow. But, knowledge of telehealth remains far from universal, and for many audiences, understanding how and when to use it requires further education.

Assuming the impacts of COVID-19 remain with us, the consumer’s comfort with using telemedicine for more than simply obtaining an antibiotic prescription will grow. That said, the potential for massive service demand on telehealth systems just coming online or not accustomed to such high volume has the potential for poor patient experiences. It won’t be enough to simply offer telehealth services – you will need to meet consumers’ increasing expectations around access, immediacy and seamless integration into their care.

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Hart Editorial Staff

Never before have workers telecommuted on such a broad scale. Millions of people are trying to work from home – if they can, of course. And maintaining professionalism is still important. Just because you can’t knock on your coworker’s door doesn’t mean all workplace etiquette goes out the window.

So in the midst of a very challenging time, here are some home vs. office scenarios we bet you and your team can relate to!

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Casey Null - Senior Strategist

This is no ordinary time; we get it. Whatever plans you had for your brand in 2020 have likely been thrown into disarray as your team works tirelessly to combat the economic and social effects of a global health crisis. And while no one quite knows what the other side of this pandemic will look like, there is one thing we can expect: change.

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HART

The news around the recently emerged coronavirus has filled marketers and communicators throughout the globe with concern about what their messages today will mean to tomorrow’s business. As a communications partner to brands with expansive and dedicated social followings, we at Hart have surveyed the evolving social landscape and offer our point of view for keeping the lines of communication open and active when others shut theirs down.

Go from “stop doing everything” to start doing something different.

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