This past week, I had the privilege of attending MediaPost’s Brand Insider Summit: Pharma & Health, a gathering of some of the brightest minds in healthcare leadership and innovation. From technological advances to cutting-edge strategies, the three-day conference provided a platform for healthcare experts nationwide to spark thought-provoking discussions and share invaluable insights.
Here are my three key takeaways from this pivotal event:
Artificial Intelligence is here, and it is not going anywhere. This is no longer a conversation about preparing for AI; it’s about how, as leaders, we manage its ever-expanding presence with careful intention and purpose.
The effects of AI, especially generative AI, on our industry have been far-reaching and dramatic. In just the past twelve months, we’ve seen the burgeoning technology go from a fun little program to mess around with after work to where we are today, with applications being developed to streamline processes, write ads, generate images, and touch all aspects of the advertising, marketing, and public relations fields.
As Director of Front End Development at Hart, a full-service digital marketing, advertising and public relations agency, I have witnessed first-hand the effects artificial intelligence (AI), computer systems able to perform tasks that normally require human intelligence, is having on our industry.