According to an Association of National Advertisers study released in October 2018, advertisers are using in-house agencies more, with 78% of ANA members reporting having some form of in-house agency in 2018, compared to 58% in 2013 and 42% in 2008. Still, many advertisers understand the various benefits of engaging an agency to help with their marketing efforts and pursue a relationship that fits the bill.
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When it comes to healthcare service lines, bariatrics is a different animal. It’s always an elective surgery, but at the same time can be lifesaving. But it carries a societal stigma, as do the people who can benefit from it.