At Hart, we truly enjoy working with a variety of clients. That said, we do specialize in a handful of industries, home products being one of them. And we’ve been curious about how consumers are going to spend their money in 2017 when it comes to home improvements. So, we reached out to people around the U.S. We think you’ll find the results valuable.
Since World War II, healthcare has predominately been a B2B affair. Patients didn’t have much say in the matter. Yet here we are, on the heels of the 50-year anniversary of the end of World War II, and healthcare is changing – faster than you might think.
As marketers, we always talk about the importance of content, and you probably see the words “content marketing” everywhere you look. A recent study from MarketingProfs shows that 86% of marketers use content marketing in their organization, and it’s no surprise that social media is the leading channel. The study shows that 96% of marketers use social media posts for their content marketing, with the most successful marketers noting Facebook, Twitter and Instagram as the top three platforms.
Video has often been thought of as a way to make a website come to life. Well, it’s also breathing life into content marketing, email marketing, SEO, social and more. Not just because it’s eye candy – it improves brand affinity, customer relations and, best of all, marketing and sales results.
MAUMEE, Ohio, August 11, 2015 – Hart, a full-service, Ohio-based marketing and advertising agency, has teamed up with a national nonprofit organization to improve the health of Toledo-area residents.
Creating an advertising campaign for an ER isn’t necessarily brain surgery (thank goodness), but it’s not to be taken lightly either. Along with the PCP and OB/Gyn, your ER/urgent care is as important an entry point into your healthcare system as there is. One walk-in ER patient could become a heavy user of your system for years.
Take a look at the most effective brands on social media and you’ll notice a common thread – consistent messaging and branding. It’s part of what makes them so effective. Unfortunately, that’s not always the norm. We see marketers struggle with this all the time. The experience from one social network to another can often feel disjointed, which isn’t surprising. It’s difficult to present a cohesive message across all social platforms, because the strategies required to excel on each of these networks are very different.
