HART

The launch of Threads has thrown the social media community into a frenzy. With more than 30 million sign-ups in less than 24 hours post-launch, Threads has everyone from casual social media users to enthusiasts exploring the new platform and questioning its opportunities – and potential implications – for the future of the social media landscape.

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HART

Hart is proud to announce that, as part of our commitment to build and evolve as a diverse and inclusive agency, we have earned the American Association of Advertising Agencies (4A’s) Workplace Enlightenment Diversity, Equity & Inclusion (DE&I) Certification.

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HART

We are still in Q1, yet the social media landscape has already shifted dramatically this year. From the Twitter debacle to the constant push/pull between video and photos, at Hart, we’re on the lookout for how these issues are evolving and what they may mean for brands and small businesses.

For this latest installment in our Expert Spotlight series, Hart’s Social Media Strategist Cate Shaw shares the top trends and themes she’s seeing in social right now.

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HART

With the first month of 2023 behind us and trends for the year starting to emerge, we’re excited to be kicking off a new expert spotlight series at Hart. We will be regularly featuring an expert from each of our service areas – strategy, creative, media, digital, public relations and brand leadership – to discuss what they are observing and most excited about in their field this year.
 
Our first installment features Kira Clifton, Hart’s VP of Media & Analytics, who discusses three things she’s paying attention to in the media world.

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HART

Today, we are honored to share that Hart has been again named a 2023 Top Workplaces Winner by the Toledo Blade.

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Mike Hart, CEO

Thanksgiving 2022 is upon us! One of my favorite ways to kick off the holiday season is to reflect on all the wonderful things we have to be thankful for this past year. And at Hart, there’s quite a bit that comes to mind.

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Hart Editorial Staff

Crisis communications, specifically its recent evolution and growing need, continues to increase as a topic of interest for the marketing industry and the brands we serve. Hart’s Vice President of Corporate Communications & Content, Jeff Lutz, recently spoke at two industry events, Agorapulse’s 2022 Agency Summit and PRSA’s Central Ohio Chapter’s Modern Communicators Conference, to share his perspective on why the classic crisis plan is “dead on arrival” in today’s transparency-driven world.

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Hart Editorial Staff

We are proud to share that Hart I MDB has been named Washington Business Journal’s 24th Fastest Growing Companies for 2022.

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Allison Westhoven, Corporate Communications Manager

Back in late 2019, just months before the pandemic, Hart wrote a piece detailing #CancelCulture and what it meant for businesses. In that article, we outlined how to understand your company’s risks and ways to mitigate the effects on your reputation. Two years later, although we are in a much different world, #CancelCulture is as active as ever. We’re continuing to see cancellation crises due to everything from updating logos and mascot redesigns to name changes. However, now we’re increasingly seeing how the actions of individuals, such as the company’s CEO, an employee or even a board member, can result in negative implications for a brand just as much as a decision made by the brand itself.

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Rebecca Courtney, Corporate Communications Director

The public relations world has been debating the best way to measure our efforts for decades. While the power of PR is undeniable, it’s extremely difficult to correlate exactly when, where and at which point these activities impact the targets’ final purchasing decision.

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